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Muscle Beach®, the fitness brand based on the Santa Monica, California venue that launched the fitness movement, has added a sports nutrition division to its growing portfolio of fitness businesses.

Wilbraham, MA, October 02, 2009 — Muscle Beach®, the fitness brand based on the Santa Monica, California venue that launched the fitness movement, has added a sports nutrition division to its growing portfolio of fitness businesses. Recognized as The Birthplace of Fitness®, the brand is the flagship of Multinational Brands, Inc., located in Wilbraham, MA. The company is planning 250 sports nutrition stores internationally over the next 4 years. They are also looking to partner with a major sports nutrition manufacturer to launch a Muscle Beach® line of sports nutrition products.

Founder and Chairman, Daniel Tschirret, says that the process of opening a new store or converting an existing one is quick, simple, and very affordable. He sees the company’s easy entry and exit policies, coupled with an industry-low price point of just $249 per month, as the formula for pushing their market share to a dominant level. With the blink of an eye, any sports nutrition store can instantly transform itself into The Most Trusted, Most Respected Name in Sports Nutrition™. Tschirret says, “Never before has a sports nutrition franchise offered a monthly agreement, or upon leaving, no subjection to a non-compete clause.”

According to Tschirret, “It’s our way of putting our money where our mouth is. Our brand is more trusted, respected, and recognized than any other. Our affiliates know that. That’s why they won’t be leaving us anytime soon. And since they won’t, why would they ever need a 5 or 10-year contract? But if they ever do, we offer those as well.”

The company’s stores are structured as a dealership, rather than a franchise, which eliminates or greatly reduces many of the traditional franchise fees and virtually wipes out all unnecessary restrictions and controls. Their business model keeps start-up costs low by not requiring customized décor, brand new or corporate-colored fixtures, or fad-based themes and gimmicks. Although there are no special requirements, owners are encouraged to display images of Muscle Beach, the venue that popularized fitness.

With the kind of strain that the economy has been under, people are looking for flexible solutions to stay ahead of the game. Tschirret says, “So many individuals are turning to us because they are tired of having their income limited by others. What they may not have realized at first, they certainly do now; that many fitness franchises will restrict their income by only promoting one type of fitness business and forbidding them from owning any others.”

Muscle Beach® has a vast portfolio of fitness-related businesses, including various types of fitness clubs, therapeutic massage services, sports beverage bars, and more. With the ability to add other Muscle Beach® branded businesses, like a tanning salon or personal training service, the growth and potential of an entrepreneur will never be limited.

The company’s sports nutrition division is planning further expansion across North America, South America, Central America, the Caribbean, Europe, Asia, Africa, the Middle East, and Oceania. They are presently interviewing single-unit and multi-unit operators, as well as area and master developers in all of these regions. Qualified individuals or investment groups should contact corporate headquarters at 413-242-1111 or through musclebeachbrand.com.
About Muscle Beach®
Muscle Beach®, the flagship brand of Multinational Brands, Inc., is based on the legendary venue that served as the foundational launch point for the multibillion dollar fitness industry. It’s where fitness legends Harold Zinkin, Jack LaLanne, Joe Gold, Steve Reeves, Joe Weider, and many others, got their start. Its long legacy, deep lineage, storied history, and legendary reputation, have earned it unprecedented recognition, respect, and prestige. The brand was founded by Daniel Tschirret, BSBA, MBA, a 40 year fitness industry veteran, who is currently building it into the most globally dominant fitness brand of all time.